Mid-Evaluation: Heartbeat sound

I was not sure about putting a heartbeat sound effect on the shots of the woods, just before the victim was attacked. I believed that a positive was that they connoted the horror genre and therefore building up tension as the audience know something will happen. But a downside to this is that the sound effect maybe too common in the genre and will make my work seem less original.

I showed the footage to a group who I mainly believe to be my target audience (also to a few other people outside the target audience) to see what they felt. The opinion of the majority was that although it builds up some tension, it makes it too obvious that something will happen (taking away from when it does happen) and that the sound effect was 'too cheesy'. I have therefore decided to remove the sound effect.