In doing the titles for my opening sequence I looked at a number of fonts in an attempt to find the right font. In the end I drew up a shortlist of four possible fonts between which I was undecided.
To decide which font I would use I showed the shortlist to a group of people in my target audience. They decided on this font:
They decided on this font because the serif connoted the horror genre as well as the font still being simple.
Another choice that I had to make was about the case of the titles. I have decided to make all of the titles lower case. I have done, firstly because my target audience preferred it in lower case and secondly because it makes it seem more ordinary, the audience may not expect what is coming. The lower case is not stereotypical of the horror genre it subverts what is normally done.
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